A new generation of players

Video games belong on the casino floor.

Traditional video games, the kind people already love playing, will succeed there. Foundry IV is bringing real video games to the floor for a new generation of players, as opposed to slot machines.

A casino floor with a circular video game arena of player pods at the center, large screens above the stage, and spectators seated among table games.
Concept: a video game arena on the casino floor.
The problem

The casino floor was built for a player who's aging out.

Slots ask you to pull a lever and wait. A generation raised on video games wants to actually play. The games they already love belong on the floor.

Today

Slot machines

You sit, you wait, the machine decides. It does not feel like a game to the people who grew up playing them.

Foundry IV

Real video games

The kind of games people already love playing, brought to the casino floor for a new generation of players.

What Foundry IV is

Real video games, made for the casino floor.

We are bringing traditional video games to casinos, the kind a new generation already plays at home, as opposed to slot machines.

01

Games people love

The video games people already spend their nights playing, now in a place built for them on the floor.

02

A new generation of players

Players who walk past the slot banks because those machines do not feel like the games they already know.

03

Built for operators

Designed for the floor from day one, giving casinos a way to reach players they have been missing.

Why us

We've built a new category before.

Our CEO helped turn competitive gaming from a niche into a business major media companies bet on. Now we're bringing that playbook to the casino floor, and building the company AI-native from the start.

Founded an esports agencyBuilt it and sold it to WME-IMG.
Created ELEAGUEThe esports league launched with TBS and Turner.
Advises casinosWorks directly with operators on what's next for the floor.
AI-nativeA small team that moves fast, with AI built into how we work.
From the press

What people have said.

“Through our partnership with Foundry IV, we will develop additional esports ventures that solidify our position in the esports community.”
Rick ArpinMGM Resorts Intl.
“Foundry IV's next venture is sure to change the esports landscape as we know it.”
Tom HayesParamount
“Tobias Sherman helped create order in an industry that three years ago lacked the regulation, transparency and legitimacy of traditional sports.”
Eben Novy-WilliamsBloomberg
Team

Who’s behind Foundry IV.

TS

Tobias Sherman

Chief Executive Officer

Founded an esports agency that was sold to WME-IMG and created ELEAGUE with TBS and Turner. Today he also consults for casinos on the future of the gaming floor.

AI Consulting at Foundry IV By invitation
Private CEO consultations

Most CEOs get briefed on AI. Few use it themselves. We start there.

It begins as a private conversation between you and Tobias. Then we build an AI system around how you actually work: your inbox, your calendar, your research, your next big decision. Once you are using it every day, looking at the whole company is the natural next step.

“The point is not to stop the future. It is to prepare for it and help shape it.”

Tobias Sherman

One path. It starts with you, then reaches the company.

Most clients start at step one. Each step earns the next, so nobody buys an audit before they believe in the tools.

Start here
01

Private consultation

One on one with Tobias. Where AI fits in your day, what is hype, and what is worth your time.

  • Confidential, CEO only
  • Hands on, not a slide deck
  • You leave using it
→
Built for one person
02

Your private AI system

A set of AI agents set up for you alone, the same way Tobias runs his own work.

  • Email, calendar and follow-ups handled
  • Research and meeting prep on demand
  • Drafts in your voice, nothing sent without your OK
→
When the CEO is ready
03

Company audit

Where AI makes the company money, saves it money, or exposes it to risk.

  • Interviews, workflow and data review
  • Opportunity map, risk register, six-month roadmap
  • A Street Read of what news and social media say about your AI use
About 4 to 6 weeks
→
Across the organization
04

Enterprise

For more than one business unit, or a tougher regulatory setting.

  • Governance framework and pilot plans
  • Build versus buy advice
  • Board-ready readout
About 8 to 12 weeks

Not a brochure. Here is what is already running.

We don't sell anything we haven't used ourselves first.

The system Tobias runs on

A CEO who runs his own day on AI agents.

Tobias works with a team of private AI agents, each with one job, all reporting to an AI chief of staff.

  • Chief of staff. Email, calendar, outreach drafts and follow-ups, with Tobias approving what goes out.
  • Product lab. Hunts for new product ideas, checks competitors, ranks them by speed to revenue.
  • Personal life. Family logistics, home and travel kept in one place.
  • Research and pitches. Briefings on a company before any meeting.
Systems we have built

Working tools, built for a pro sports team pitch.

Not mockups. Each one runs in a browser today.

  • AI scorecard. Scores how safely and how well an organization uses AI, with improvement steps and estimated savings.
  • Fan concierge. Answers fan questions on venue policies and points them to merch.
  • Premium pricing simulator. Models suite and premium seat revenue across scenarios.
  • Street Read. Scores what news, X and Reddit are saying about a company, with real linked posts.
Track record

He has used new tech to build a business before.

Tobias had no agency experience when he started. He built the company the way people use AI today: he needed something, and the company sourced it.

  • Founded an esports agency and sold it to WME-IMG.
  • Created ELEAGUE with TBS and Turner.
  • Advises casino operators on what is next for the floor.
Founding clients

A small first group, by invitation.

The CEOs who start now help shape how this practice works.

The relationship comes first

Most of this work starts with someone who already knows Tobias. Trust gets you in the room. The work has to earn the rest.

Specialists in your industry

Tobias stays close to the CEO. For company work, an operator from your field joins to help deliver it.

Private by default

Your system is built for you. Nothing goes out in your name without your OK, and client work stays confidential.

Start with a private conversation.

Thirty minutes with Tobias. No pitch deck, just where AI could take work off your plate.

Back to Foundry IV
Advisory Board

Who advises Foundry IV.

Tom Hayes

Brian Witten

Sid Greenfeig

Michael Pachter